Santiago 2024
One of the most extensive and exciting passion projects I have worked on through Pixel Blue. The ability to take a country and city of our choice and create an entire Olympic brand around it has been beyond rewarding!
After visitng Chile and becoming introduced to the wide array of culture and diversity it was an easy pick for me personally. They have so much to offer the world and such a beautiful setting for any event!
The Roots
With such a diverse culture immersed with many nationalities, Chile is a great example of “Communities United”. Across Santiago and the coastal cities you can find traces of German, Spanish and Italian Culture, Architecture and Religion. As well as the immigrant influence, Chile has strong roots that began with the Indigenous Mapuche peoples.
Dicover Chile Here!
Make it stand out
Chile is all about a colourful landscape, from the wine and fruit growing in foothills of the Andes to the colorful graffiti and buildings on the coast in Valparaiso. Choosing a colorful logo and pattern that will stand out and get the world excited is exactly what my goal was with this project!
Check An Adobe XD Mock-Up Website Here!
Official Olympic Stadium
Estadio Nacional
“Julio Martinez Pradanos”
Known as the national stadium of Chile, located in Santiago it is one of the first venues, built in 1938. With a capacity of 48,665 this stadium is a great place to host the main events!
2024 Olympic Medals
Co-Creation project by 3D designer, Daniel Currie
Key Elements
Showcasing colours and designs from the 2024 Logo
The pattern on the woven ribbon represents “Communities United” in the Chilean Mapuche indiginous community
Download a pdf version of my guidebook here!
